Online Fitness & Accountability Coaching

Get in shape on 3 hours a week

A coaching system built around your real life, not a fantasy schedule.

For any man ready to take back control: get strong, clear and confident again without putting your career or family second.

Built for men 30-55, time-poor Structure over motivation Results come from standards
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Who this is for

For men who are done starting over every Monday

This is for busy, high-pressure men. Whether you run a company, lead a team, carry a demanding role, or a family that needs you, you're successful almost everywhere except the one area staring back in the mirror. It's for men who want structure, standards and accountability, not another app to ignore.

  • CEOs & executives, disciplined in every area of the business, except their own health and energy.
  • Business owners & directors, whose schedule changes daily and who can't commit to rigid gym programmes.
  • Busy fathers, who put everyone else first and let their own health slide to the bottom of the list.
  • Any man ready to take back control, who wants to feel whole, strong and clear again, and is finally ready to do it properly.
The real problem

Most men don't fail from a lack of motivation. They fail because their week has no structure, and no one holding them to it.

It's not the gymYou can know exactly what to do and still never do it when life keeps moving the goalposts.
It's not willpowerDiscipline runs out fast when every session depends on you "finding the time" and feeling motivated.
You're carrying it aloneNo structure, no standards, no one in your corner, so it quietly slips, week after week.
What you get

A coach in your corner, and a plan that fits your life

No generic PDFs. No 6-day bodybuilder splits. Everything is built around the week you actually have.

Personalised training

Programming built around your schedule, your equipment and your starting point, not someone else's.

Simple nutrition

No weighing every gram. Clear, repeatable rules you can hit in restaurants, hotels and at home.

Tracking & check-ins

Weekly check-ins and clear tracking, so we review the numbers, adjust the plan and keep momentum.

Real accountability

Someone who actually notices when you go quiet, and holds you to the standards you set.

The framework

Simple. Repeatable. Measurable.

Three hours of training a week. One clear nutrition standard. That's the whole engine, and it works precisely because it's boring enough to stick to.

3

× 30min Lifts

Short, hard strength sessions that build muscle and protect you long term.

3

× 30min Conditioning

Efficient cardio work to drop body fat and sharpen your engine.

1

Rest Day

Programmed recovery. Rest is part of the plan, not a failure.

Protein Each Meal

Protein every meal, mostly whole foods. One anchor that drives results without tracking everything.

Structure  ·  Standards  ·  Accountability

Max's story

Why I built Maxed Out

A few years ago, my life had no structure at all.

Work. Eat badly. Scroll my phone half the night. Wake up and do it all again. Weekends were drink, write off Monday, and start the same cycle over.

I got to a really dark place. And coming out of it, I knew something had to change properly.

Walking into a gym for the first time was scary. I remember thinking, is this even for me? But I came out of that first session feeling better than I had in years. So I went again. And again. And it started to build.

Then I got serious about doing it right. I came across Mike Mentzer and Dorian Yates and high-intensity training, and I realised something: I thought I'd been training hard, but I'd been training foolishly. When I actually started pushing a set to true failure, I learned I only needed to hit each muscle once a week, with proper recovery. Less time in the gym, not more. More recovery, better food, real results.

That changed everything, because suddenly it fit around a real life. Night shifts. Kids. Clubs. Work. I stopped watching rubbish on the telly, stopped scrolling, went to bed an hour earlier and trained in the time I got back. It wasn't about finding more hours. It was about how I prioritised the ones I had.

The structure I built didn't just change my body. It made me a better father, better at my work, and a steadier man.

That's why I built Maxed Out. Not to make men shredded. To give them the system that gave me my life back, built around their world, not a fantasy one.

Confidence is earned, not announced. It's the quiet result of standards you actually keep.

Client results

Real men. Real standards.

Only genuine client words go here, in their own voice, in an honest "old me / now" format.

Old me
[REAL_TESTIMONIAL_1, paste the "Old me" part of the client message here]
Now
[REAL_TESTIMONIAL_1, paste the "Now" part of the client message here]
[Client first name / role, with their permission]

Your testimonial could go here.

⚑ Add real testimonial. Do not fabricate

Your testimonial could go here.

⚑ Add real testimonial. Do not fabricate
Coaching packages

Choose your level of support

Every level is built on the same framework. Structure, standards and accountability. The difference is how hands-on the support is, week to week.

Standard
£150 / month

Structure, accountability and a clear plan to follow.

  • Personalised training around your schedule
  • Simple, repeatable nutrition framework
  • Monthly check-in & plan review
  • Progress tracking & message support
Apply Standard
Elite Transformation
£400 / month

For men serious about a full transformation and the highest level of commitment.

  • Everything in Premium
  • Highest level of access to Max
  • Bespoke programming & nutrition
  • Frequent check-ins, nothing slips
Apply Elite

All packages are month-to-month. Not sure which fits? Apply below and Max will point you to the right level.

Corporate & team coaching

Wellbeing and performance for teams under pressure

Bring Maxed Out into your business. I work with companies to build sharper focus, stronger mental performance and healthier, more resilient teams, especially in high-pressure roles like sales and leadership. Less burnout, higher standards, and it is all built around real working weeks rather than a fantasy schedule.

In-person talks and presentations

I come to your team in person to speak on structure, standards and getting your health in order, framed for busy professionals rather than gym fanatics.

Mental performance and resilience

Practical support for high-pressure roles, especially sales teams and leadership, so people stay sharp, steady and harder to knock off course.

Structured monthly sessions

I come in each month, review each person's plan and give them clear structure to follow. Simple, measurable and repeatable, so progress does not depend on motivation.

Ongoing wellbeing support

Continuous support for your employees between sessions, so momentum holds and wellbeing does not slip when the workload gets heavy.

Apply for coaching

Ready to take back control?

Tell me where you're at and what's getting in the way. If it's a fit, I'll personally come back to you about working together. No spam, no pressure.

  • Limited coaching spots, quality over volume
  • A direct reply from Max, not an autoresponder
  • Built for a real, busy schedule
Thanks, your application is in. Max will be in touch shortly.

Your details stay private. You'll only hear from Max about coaching.